Funnels can often feel like a maze of confusing jargon, endless tools, and overcomplicated strategies. But here’s the truth: a funnel is not just a collection of linked pages or fancy software. It’s a carefully designed process that takes potential buyers on a journey of belief—guiding them step by step toward the ultimate action you want them to take.
Today I will break down what a funnel truly is, how it works, and why starting with the end goal is the secret to success. Whether you’re new to funnels or looking to refine your approach, this guide will help you create a system that converts and grows your business.
What Is a Funnel Really About?
A funnel is not about landing pages, opt-ins, or tech platforms—it’s about creating connections. At its core, a funnel is a journey designed to build belief in your potential buyers, leading them to take specific actions that benefit both them and your business.
Every step in a funnel should have a clear purpose—whether that’s making initial contact, sparking curiosity, or building trust. The goal is to help your audience move seamlessly from one stage to the next until they’re ready to make a decision—whether it’s booking a call, making a purchase, or signing up for a program.
How Does a Funnel Work in Practice?
Let’s use a relatable example: selling houses. Imagine your goal is to connect with potential homebuyers. Here’s how a funnel might work:
✅ Step 1: Make Initial Contact
Run an ad on Facebook, in a local newspaper, or on TV. Your message could be: “Want to buy a house without the usual hassle?” This grabs the attention of those frustrated by the home-buying process.
✅ Step 2: Invite to Take Action
Offer a low-risk action such as clicking a link, making an inquiry, or visiting a website. The key here is simplicity—make it easy for them to engage.
✅ Step 3: Build Trust and Belief
At this stage, you can invite them to watch a video, book a consultation, or attend an open house. The focus is on answering their questions and addressing their concerns.
✅ Step 4: Guide to the Final Action
With trust established, your audience is more likely to take the final step—whether it’s signing a contract or making a purchase.
Each stage of the funnel strategically moves your audience closer to the outcome you’ve designed. And remember, the process can be fully online, fully offline, or a blend of both. The key is to make it work for your specific audience and business model.
Start at the End: Reverse-Engineering Your Funnel
Here is my golden rule for building effective funnels: start with the end in mind. Instead of obsessing over gifts, tools, or platforms, focus first on the action you want your audience to take. Then, work backward to map out the steps necessary to get them there.
Ask yourself:
🔹 What is the ultimate action I want my potential buyers to take?
🔹 What needs to happen right before they take this action?
🔹 How can I create meaningful connections at each stage of the process?
By reverse-engineering your funnel, you’ll avoid the common pitfalls of overthinking tools and giveaways. Instead, you’ll design a streamlined system that focuses on your audience’s needs and builds belief at every step.
Breaking Free from the Funnel “Box”
Funnels don’t have to fit into a rigid structure. They’re not limited to certain tools or formats. A funnel can be:
📌 Completely online (webinars, email sequences, landing pages).
📌 Partly offline (phone calls, in-person consultations).
📌 Entirely offline (flyers, face-to-face events).
The key is to think about how your potential buyers prefer to connect and engage. By tailoring your approach to your audience, you’ll create a funnel that feels natural and effective.
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Final Thoughts: Build Funnels That Truly Convert
Designing a successful funnel doesn’t have to be overwhelming. When you shift your focus from tools to strategy—from pages to people—you’ll create a process that truly works. Start by understanding your audience, defining the desired outcome, and building belief at every step.
Like I say all the time, “Don’t put your business in a box. Think about your potential buyers and create a connection that moves them to the next stage.” Whether you’re a coach, entrepreneur, or marketer, this mindset will set you up for success.
To your success,
DJ Sobanjo
Founder, Profit From Coaching
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