In this 5 minute video, DJ Sobanjo shares how to select a brilliant competitive advantage and how most coaches, speakers and trainers default to what is actually a competitive disadvantage.
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Building a coaching business can feel overwhelming when you’re juggling multiple responsibilities—clients, marketing, content creation, admin work, and maybe even a full-time job or family. It’s easy to believe that success requires working harder—grinding through long nights and sacrificing personal time to “hustle” your way to the top. But here’s the truth: it’s not about
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Funnels can often feel like a maze of confusing jargon, endless tools, and overcomplicated strategies. But here’s the truth: a funnel is not just a collection of linked pages or fancy software. It’s a carefully designed process that takes potential buyers on a journey of belief—guiding them step by step toward the ultimate action you
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