2 Things You Must Focus On To Have A Phenomenal Business In 2015

There are many important elements of a successful business. Some of these elements include legal, finance, recruitment, web design, product innovation, inventory management, facilities management, marketing, training, credit control, information management.

Obviously there are many more elements that are important for a business to be successful. However for you to achieve real business growth in 2015 you can’t afford to spread yourself thin. You need to focus on the key elements for growth and these are…

•  Product innovation:  Ask yourself what are your target markets biggest needs, wants and desires and explore how you could solve them quicker, better, faster or maybe cheaper than your competition.  Don’t create products or provide services that are useful, but rather choose to focus on products and services that are wanted by your market and
•   Marketing: A huge amount of money is wasted by small business owners on ineffective marketing. Good marketing can increase your revenue by over 1000% while poor marketing can cost you massive amounts of money.

I find it very amusing that most small business owners spend more money on the services of accounting professionals than they do on the services of marketing professionals.

Another thing that amuses me is how most small business owners don’t even understand the fundamentals of marketing. I’m not saying you should become a marketing professional but at least educate yourself on the fundamentals.

You don’t have to spend tens of thousands of dollars on this but it could earn you thousands in the New Year.

I advise that you invest in the services of a proven marketing professional that has experience of helping small business owners achieve increased revenue and profit. If you want to you can book a quick 15 minute chat with me here and we can discuss to see if I could help you with your strategy.

How Can You Ensure 2015 is a phenomenal year for your coaching, speaking or training business?

Find out the biggest frustrations of your target market and source or create products and services that help them overcome those frustrations and design and implement a winning marketing strategy.

Do this and you’re on the way to a phenomenal business in 2015.

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